The brain is working hard to scan for threats in your environment to keep you alive. Make sure that you are sharing your brand’s story in a simple format. It’s as simple as 1,2,3!
1. Your client has a desire to be something, do something, or have something, and they encounter a problem before they can get it.
2. At the climax of their desperation or distress, your brand comes in with the solution to their problem and gives them a call to take action.
3. They take action with your guidance to become the hero so they can avoid future failure and the story ends with their success!